By using and browsing the PFS website, you consent to cookies being used in accordance with our policy. If you do not consent, you are always free to disable cookies if your browser permits, although doing so may interfere with your use of some of our sites or services.
Customise your experience
To be sure we show products and services relevant to you, please select your country/region of residence below.
Our member awards showcase excellence in financial planning. Recognising the invaluable services offered to individuals, families and firms, these awards celebrate the fantastic work delivered by advisers, paraplanners and their support teams, to provide clients with the confidence and clarity to help them meet their financial needs and long-term aspirations.
The media award reflects the work done by the media to raise awareness of how professionals can deliver greater financial resilience, security and confidence for consumers.
See the "Key dates" section for all the important dates and deadlines you need to know, and the "Judging" section for further details of the judging process. Click the relevant category below to find out more about the award you're interested in, and to start your entry.
Our flagship award for contributing to raising professional standards and engaging consumer trust.
This award celebrates firms' professionalism through the qualification and development of their people, ethical culture and a strong devotion to customer care.
Commitment to high professional standards and recognising the importance of the role as part of a holistic professional financial planning process.
You will be recognised for your superior ability and a wide range of knowledge and skills in the provision of investment advice.
You will be recognised for your superior ability in the provision of retirement and later life advice.
You will be recognised for your superior ability and commitment to high standards in the provision of mortgage and protection advice.
You will be recognised for demonstrating outstanding achievement in driving positive change in the financial planning sector.
This award reflects the work done by the media to raise awareness of how professionals can deliver greater financial resilience, security and confidence for our consumers.
Explore the PFS Awards judging process and how we name the winners.
Find all the important dates you need to know about this year's awards here.
See who has been named winners of the PFS Awards in previous years.
Have any questions about the awards? Contact pfsevents@cii.co.uk
Serving you better: Our website will be undergoing scheduled maintenance on Saturday 24 May 2025 between 08.00AM – 18:00PM BST, to improve our services and better support our member and learners.