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CII Papers in Professionalism 12 : Measuring professional standards:

demonstrating positive outcomes from doing the right thing

The paper serves as a starting point to a major research project we are undertaking to demonstrate that adopting higher professional standards in general insurance contributes to positive outcomes, not just for retail and commercial customers but also the sector's ability to attract and keep talent.

As a prelude to this further work, CII Board member Jackie Wells has sketched out how such a project could proceed. We have published this as a public Paper in Professionalism not just to share our thinking with the sector and broader professional bodies community, but also because we are open to feedback, thoughts and suggestions from readers to inform our work going forward.


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