Personal Finance News Outlet of the Year 2025 Nominees
2024/25 PFS Media Award entries
Please cast your vote for this year’s Personal Finance News Outlet of the Year Award, which will be decided by a PFS member vote. The award reflects the work done by the media to raise awareness of how professionals can deliver greater financial resilience, security, and confidence for consumers.
Details of the 5 nominees can be seen below. Voting closes 9 September!
Financial Planning Today
Submission statement
Financial Planning Today provides an outstanding daily news service aimed at qualified Financial Planners and Paraplanners. It regularly features hard-hitting and breaking news stories and pursues stories of value and interest to Financial Planners over the long term. It produces both a popular website and a regular bi-monthly magazine of the same name which includes long-form articles as well as professional insights, business features and career development support. It actively seeks to use Financial Planners as content contributors and helps them share their knowledge and expertise with other professionals.
Example articles
www.financialplanningtoday.co.uk/news/advisers-turn-to-gifting,-annuities-and-bonds-in-iht-shake-up
www.financialplanningtoday.co.uk/news/exclusive-q-a-with-fscs-ceo-martyn-beauchamp
Financial Reporter
Submission statement
Financial Reporter: Championing financial professionals to empower consumers
Founded in 2009, Financial Reporter has become one of the UK’s most influential online publications for the financial services sector, reaching over 21,000 finance professionals daily.
Through our daily coverage, CPD-accredited education programmes, and nationwide events, we raise awareness of the critical role personal intermediaries play in delivering better outcomes for consumers. By informing, educating, and empowering advisers, we indirectly — yet powerfully — support the financial wellbeing of households across the UK.
Making advice accessible and impactful
Financial Reporter translates complex regulatory updates, market shifts, and economic developments into clear, practical language. We ensure advisers are equipped with timely, accurate information they need to guide consumers through financial challenges — from rising interest rates to protection gaps.
We believe that better-informed advisers make better-informed consumers. That’s why Financial Reporter offers the most comprehensive adviser education programme in the sector.
Through nationwide roadshows and our CPD hub, we help thousands of brokers improve their understanding of specialist lending, later life finance, protection, and more — equipping them with the knowledge to better support clients' financial resilience and future planning. Our events foster deeper adviser-lender collaboration, creating a stronger, more cohesive ecosystem to serve consumer needs.
Recognising and elevating best practice
Via our awards programmes — including the Financial Reporter Awards, Women’s Recognition Awards, and Mortgage Industry Marketing Awards — we highlight the professionals and businesses making a real difference to consumer outcomes.
From advisers delivering best-in-class service to marketers raising consumer awareness of key products, our awards shine a light on work that supports better consumer engagement and long-term financial wellbeing.
We amplify these stories, helping to raise industry and public awareness of the high standards, empathy, and innovation that define today’s best finance professionals.
A platform for progress and confidence
In 2024/25, we broke major stories — including regulatory changes that could affect the volume of advice — ensuring the industry understood the risks to consumer access. Our readership grew by 28%, surpassing one million pageviews, and our roadshows expanded to support more advisers nationwide.
Financial Reporter is more than a publication — it’s a catalyst for education, inclusion, and excellence in personal finance. By championing the role of finance professionals, we help raise awareness of how they protect and empower consumers — today, tomorrow, and into the future.
Example articles
FT Adviser
Submission statement
In 2024-25, FT Adviser launched a string of campaigns, community partnerships, social media activations and educational programmes to support advisers in their drive to improve the service they give clients.
These initiatives championed the diversification of the sector, promoted improved professionalism, and highlighted poor practice.
FT Adviser reaped the benefit, with unique visitors up from 1.4mn in Jan-June 2024 to 1.6m over the same period in 2025, chalking up more than 3.56mn page views.
We also committed significant editorial resources to tackling breaking news and issues important to our readers.
This year, we brought the LIBF on board as our third accrediting CPD provider.
We launched our ‘Letters of Authority’ campaign for H1 2025, with great success: readers signed up by the dozen to an industry-led set of shared standards.
In February we launched a media partnership with the Consumer Duty Alliance and became a founding member of the Women's Wealth Alliance (WWA) working group.
In March FT Adviser teamed up with MRM to launch ‘51 for 51’, a year-long series of interviews aiming to bring more young women into financial advice.
April saw the launch of FT Adviser Reels on Instagram, generating thousands of impressions. We also launched on Threads to connect with our growing digital community.
June saw FTA’s Diversity Awards go from strength to strength, demonstrating our commitment to financial inclusion. We also worked with the WWA to launch a survey of women across UK financial services.
Behind the scenes, FTA has surveyed our CPD users to enhance our service, redesigned our website, podcasts and newsletters, and started our H2 campaign to end the practice of conditional selling.
Additionally, our commitment to quality videography and bespoke photography has showcased across a variety of media exactly how financial advice can improve consumers’ financial resilience.
Example articles
This CPD is our most-read on the site, chalking up more than 18,500 unique page views: www.ftadviser.com/inheritance-tax/2025/2/10/pensions-iht-what-immediate-action-do-my-clients-need-to-take/
This is my op-ed launching our Letters of Authority Campaign. It is the most-read op-ed of H1 2025 and spurred a host of Letters to the Editor in my inbox: www.ftadviser.com/fixing-letters-of-authority/2025/1/17/lets-fix-the-problem-with-letters-of-authority-in-2025-/
One of the top 3 most-read stories on the site in H1 was this exclusive on FTSE-100 listed SJP: www.ftadviser.com/st-jamess-place-plc/2025/3/6/amount-sjp-advisers-owe-in-business-loans-increases-to-805mn/
IFA Magazine
Submission statement
IFA Magazine is a unique information intermediary which has established a strong reputation with our financial adviser audience for the quality of content we provide. As a trusted source of relevant information, analysis and opinion for IFAs and their professional teams, we pride ourselves on excellence, delivering engaging, relevant content using a variety of communications channels. All of this draws on the insight, experience and expertise of leaders from across the financial spectrum who regularly share their views with us, as well as the work of our enthusiastic and highly experienced editorial team.
But we’re about much more than just the production of the well-respected IFA Magazine, of which we’re extremely proud of course! IFA Magazine has been produced and delivered for our enthusiastic audience in high quality print and in digital format, 10 times a year since 2010. However, in addition, www.IFAMagazine.com has exclusive content and news updated daily and shared on all major social media channels. There’s also our weekly “IFA Talk” podcast which consistently goes down well with our listeners.
We’re a team focused on quality, on supporting our adviser community to be the best they can be. We work hard to help them meet their ongoing technical development and CPD needs, as well as their all-important business and personal development knowledge and skills. In today’s challenging world for professional advisers, IFA Magazine has firmly established itself as a trusted source and is ideally positioned to grow both our influence and engagement with our audience in the months and years ahead.
We focus on the detailed and technical knowledge that personal finance professionals need, steering clear of attention-grabbing headlines or clickbait. Covering topics such as Consumer Duty, economic updates, geopolitical developments, and views from the highest achieving professionals in the industry all with the aim to better inform our audience so they can speak with confidence and clarity to their clients.
We can't speak to clients on their behalf but we can, through way of education and information, ensure that advisers and clients alike get the information they need (with the help of numerous fantastic providers and advisers in the profession) to create a financial future they are proud of.
Example articles
www.ifamagazine.com/finding-your-study-strategy-for-professional-qualifications/
Professional Adviser
Submission statement
Professional Adviser’s editorial team of four may not be the biggest in the business, but it is (we believe) the best and most enthusiastic when it comes to the future of advice.
This year we launched Professional Adviser TV, a fresh way for financial planners to keep on top of industry trends and developments with practical insights. Featuring leading voices, PA TV has tackled topics from neurodiversity (with financial planner Rhiannon Gogh) to the key to cracking vulnerability (with Consumer Duty Alliance CEO Keith Richards) to essential tax updates (with AJ Bell’s Rachel Vahey) to behavioural psychology (with Dynamic Planner and TFP).
The UK needs young advisers. We kicked off our Next Generation Adviser interview series in February. We’ve seen strong demand for this ongoing series from young advisers wanting to feature and from readers interested in understanding their perspectives. Advice can be an isolating profession and to have had “shy” individuals reaching out to say they feel more connected thanks to the series has been gratifying.
It can be tough to get started. We asked whether academies owe young advisers a better duty of care as they kick off their careers.
Also this year, as we looked to give financial planners a glimpse into how established peers have built businesses, we launched our The Advice Business interview series.
Our reporting helps advisers keep on top of regulatory developments from targeted support to MPS to ongoing advice charges to SDR. We have kept the industry informed on tax planning and rule changes with researched news, news analyses, features, interviews and informative opinion pieces.
We have doggedly followed technology developments (from AI to finfluencers), making it part of our mission to keep advisers informed on risks and opportunities.
In features, we have interrogated the current landscape including where change may be needed. For example, we recently asked whether the regulator has made it harder for advisers to become directly authorised, still a goal for many in an environment of consolidation.
PA’s lively adviser-orientated opinion section gives readers access to a range of financial services experts, who share insight, commentary and technical knowledge on a regular and ad hoc basis. Regulars include Andrew Goodwin, Andy Tully, Chris Justham, Simon Rogerson and Laura Suter.
Advice experts share their views on how to improve the profession for the benefit of consumers, outline ideas on changes to rules and regulations to boost interest in investment and offer thought leadership on the business aspects of advice and enhancing client confidence.
Technical columns on topics such as IHT mitigation, SIPP and SSAS intricacies and other complex aspects of tax planning help advisers get the best results for clients.
This year we added a regular My Care Consultant column to bring advisers up to speed on long-term care needs.
Example articles
www.professionaladviser.com/feature/4408950/academies-owe-advisers-duty-care
www.professionaladviser.com/interview/4412692/generation-advisers-meet-benjamin-houses-jude-dawute
www.professionaladviser.com/opinion/4412763/editors-view-plenty-celebrate-about-generation-advisers
www.professionaladviser.com/feature/4515302/gen-trusts-financial-advisers-age-finfluencers
www.professionaladviser.com/news-analysis/4410220/fca-tackle-review-opaque-mps-market
www.professionaladviser.com/news/4413888/ai-trial-fcas-live-testing-path-advisers
www.professionaladviser.com/opinion/4515597/holly-mackay-targeted-support-fries
www.professionaladviser.com/opinion/4414521/restricted-independent-language-advice-times
www.professionaladviser.com/opinion/4413570/qrops-post-lta-world-everything-advisers
www.professionaladviser.com/opinion/4412516/holistic-care-advice-causes-avoidable-harm
www.professionaladviser.com/feature/4414901/rigorous-consuming-fca-harder-advisers-da
www.professionaladviser.com/news-analysis/4411927/sudden-departures-government-review-whats-fos
