Notice of upcoming maintenance: We’re delighted to announce that the PFS Awards 2025/26 ceremony will be hosted by consumer finance specialist Sarah Pennells!
On Thursday 23 October, the 12th Knot bar at London’s prestigious Sea Containers Hotel will welcome up to 72 guests for lunch, before Sarah takes to the stage to present the eight awards to the winners. Shortlisted candidates and their guests will be joined by members of the wider PFS community, including President Carla Brown, other board members, award judges, and previous award winners.
About our host
Sarah Pennells joined Royal London in 2020 as a consumer finance specialist, bringing her expertise to a wide range of topics including the cost of living, financial resilience, saving, the state pension, and budgeting. She also leads consumer research and campaigns, serves as a consumer advocate on strategic issues, and regularly presents engaging customer webinars.
Before joining Royal London, Sarah had a celebrated career as an award-winning personal finance journalist and broadcaster, contributing to major outlets such as BBC Breakfast and BBC Radio 4 Money Box. She also founded SavvyWoman, a money website for women which she successfully ran for ten years.
With her wealth of experience and dynamic presentation style, Sarah will bring energy, insight, and a touch of sparkle to this year’s ceremony.
