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Personal Finance Society
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Keith Richards Biography

Chief Executive

Keith Richards

Keith has over 30 years experience within financial services operating at executive level across both manufacturing and distribution. He has an established media profile and is a visible figurehead within the intermediary sector, regularly called upon for comment on UK financial services matters both home and abroad.

Keith established a strong media profile whilst representing Tenet Group as Group Distribution and Development Director.  Actively engaged in the promotion of financial services within the UK he has contributed to the boards of both AIFA (now APFA) and AMI.  He is Chairman of TISA Exco for Adviser Protocol and has represented the intermediary sector over many years on a number of panels and strategic leadership forums. 

Keith was appointed Chief Executive of the Personal Finance Society in May 2013. In addition to guiding the strategic evolution of the society he has evolved a greater government and regulatory engagement, brought about enhancements to membership benefits and its national CPD programme and introduced a number of key consumer facing initiatives - the Consumer Confidence and United Profession Campaigns being such initiatives that have been embraced by the majority across the advice profession.

September 2015