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PFS Power

Financial planning has the power to change lives.

Financial Planning has the POWER to change lives
The Chartered Insurance Institute / Personal Finance Society POWER Initiative came into being in September 2017 when Thornton managing director and Chartered Financial Planner Sharon Sutton became Personal Finance Society President for the term 2017/18.

Implementation
Our first step was to establish a PFS Financial Planning Practitioner Panel of 12 members led by Chair, Sharon Sutton. This Panel meets every quarter to discuss Financial Planning initiatives and the creation of Financial Planning content helping with dedicated events such as workshops, webinars and The Festival of Financial Planning; Guides to Financial Planning and this website. This Panel is facilitated by Steve Gazzard, ex CEO of the former Institute of Financial Planning.

The word POWER
‘POWER’ emerged as we worked on the first GUIDE TO FINANCIAL PLANNING in Autumn 2017. As we gathered content from Financial Planning Practitioners and their Clients the phrase ‘the POWER of Financial Planning to change lives’ was continually repeated as people wrote and spoke about the great outcomes achieved by having a long-term, life-focused comprehensive financial plan in place and a secure financial future due to the Financial Planner client partnership.

Our Manifesto
We thank the many selfless Financial Planning practitioners and Financial Planning business coaches who have contributed to the POWER initiative so far and dedicated so much time to sharing their insightful experiences with us.

We will continue to:

- Source content written and spoken by Financial Planning Practitioners for Financial Planning Practitioners
- Keep this content at the forefront of what is happening in the Personal Finance Profession in the UK
- Keep it focussed on achieving great outcomes for consumers
- Carry this message as widely as possible to ensure secure financial futures for Practitioners and their clients.

Visit the Power Live website