"Our emergent profession has much to be proud of and continues to evolve in terms of professionalism and consumer trust. We have come a long way recently, but we need to continue to raise our game and demonstrate our true value to customers and the wider society. Ours is a changing environment and the financial advice community is a highly adaptable species. Conference 2009 will combine inspirational speakers with business development and up to the minute technical content - rest assured there will be a little entertainment thrown in for good measure! Above all Conference 2009 will be stimulating and highly relevant; invaluable to those who wish to meet the challenges of the continued evolution of advice."