Keith has over 30 years experience within financial services
operating at executive level across both manufacturing and
distribution. He has an established media profile and is a visible
figurehead within the intermediary sector, regularly called upon
for comment on UK financial services matters both home and
Keith established a strong media profile whilst representing
Tenet Group as Group Distribution and Development Director.
Actively engaged in the promotion of financial services within the
UK he has contributed to the boards of both AIFA (now APFA) and
AMI. He is Chairman of TISA Exco for Adviser Protocol and has
represented the intermediary sector over many years on a number of
panels and strategic leadership forums.
Keith was appointed Chief Executive of the Personal Finance
Society in May 2013. In addition to guiding the strategic evolution
of the society he has evolved a greater government and regulatory
engagement, brought about enhancements to membership benefits and
its national CPD programme and introduced a number of key consumer
facing initiatives - the Consumer Confidence and United Profession
Campaigns being such initiatives that have been embraced by the
majority across the advice profession.