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Personal Finance Society
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Culture and ethics

Qualifications give you the knowledge but being a professional is as much about the way you behave and what you stand for.

Demystifying guides


Demystifying Guides

With the culture of financial services organisations being a key focus of public and regulatory concerns, our ethical guidance series is intended to provide a helping hand to individuals and firms across insurance and financial services.

Good Practice Hub


The Good Practice hub is a collection of resources that have been produced to help members benchmark good practice in the sector. 

"Within our sector there is evidence of many firms operating efficiently, compliantly and profitably. By sharing examples of good practice amongst our wider membership, so that others can benchmark themselves and derive ideas for implementing ongoing improvements, we can further raise standards and build our profession." 

Access the Good Practice Hub »

Code of Ethics


The CII/Personal Finance Society encourages the highest professional and ethical standards in insurance and financial services worldwide. As a member of the Personal Finance Society you are expected to meet these standards and maintain the reputation of the CII/PFS by following the Code of Ethics. The code sets down the principles which all members of the CII/PFS should follow in the course of their professional duties.

As such, you are required to:

  • Comply with the Code and all relevant laws and regulations.
  • Act with the highest ethical standards and integrity.
  • Act in the best interests of each client.
  • Provide a high standard of service.
  • Treat people fairly regardless of age; disability; gender reassignment; pregnancy and maternity; marriage and civil partnership; race; religion and belief; sex; and sexual orientation.

As a member you are obliged to comply with this code. If you do not comply, this may result in the CII taking disciplinary action against you.

Read the code of ethics »

Online ethics course
You now have access to a new online course on ethics to help you update your knowledge of the CII's Code of Ethics.

The course covers some of the following topics:

  • What do we mean by ethics?
  • Ethics and the business environment
  • Ethics in insurance and financial services
  • Ethics and your working environment
  • How to handle ethical issues.

As a member you receive access free and it counts towards your CPD. The course has also been added to all the essentials' suites of ASSESS.

Access the CII Ethics course here » 

Code of Ethics - your practical guide
Our feedback from members shows that while they find the CII's Code of Ethics a good set of principles many members would value more supportive material such as case studies and practical content to help them develop ethical practice in a day to day context. To help this we have developed a practical guide to the Code - which can also be used as part of a member's CPD activity - to demystify ethical issues with case studies and a simple guide to understanding the five principles which underpin the Code. We hope you find it useful.

Download the Code of Ethics - Practical Guide »