Qualifications give you the knowledge but being a professional
is as much about the way you behave and what you stand for.
With the culture of financial services organisations being a key
focus of public and regulatory concerns, our ethical guidance
series is intended to provide a helping hand to individuals and
firms across insurance and financial services.
Good Practice Hub
The Good Practice hub is a collection of resources that have
been produced to help members benchmark good practice in the
"Within our sector there is evidence of many firms operating
efficiently, compliantly and profitably. By sharing examples of
good practice amongst our wider membership, so that others can
benchmark themselves and derive ideas for implementing ongoing
improvements, we can further raise standards and build our
the Good Practice Hub »
Code of Ethics
The CII/Personal Finance Society encourages the highest
professional and ethical standards in insurance and financial
services worldwide. As a member of the Personal Finance Society you
are expected to meet these standards and maintain the reputation of
the CII/PFS by following the Code of Ethics. The code sets down the
principles which all members of the CII/PFS should follow in the
course of their professional duties.
As such, you are required to:
- Comply with the Code and all relevant laws and
- Act with the highest ethical standards and integrity.
- Act in the best interests of each client.
- Provide a high standard of service.
- Treat people fairly regardless of age; disability; gender
reassignment; pregnancy and maternity; marriage and civil
partnership; race; religion and belief; sex; and sexual
As a member you are obliged to comply with this code. If
you do not comply, this may result in the CII taking disciplinary
action against you.
Read the code of ethics »
Online ethics course
You now have access to a new online course on ethics to help you
update your knowledge of the CII's Code of Ethics.
The course covers some of the following topics:
- What do we mean by ethics?
- Ethics and the business environment
- Ethics in insurance and financial services
- Ethics and your working environment
- How to handle ethical issues.
As a member you receive access free and it counts towards your
CPD. The course has also been added to all the essentials' suites
Access the CII Ethics course here »
Code of Ethics - your practical guide
Our feedback from members shows that while they find the
CII's Code of Ethics a good set of principles many members would
value more supportive material such as case studies and practical
content to help them develop ethical practice in a day to day
context. To help this we have developed a practical guide to the
Code - which can also be used as part of a member's CPD activity -
to demystify ethical issues with case studies and a simple guide to
understanding the five principles which underpin the Code. We hope
you find it useful.
Download the Code of Ethics - Practical Guide »