A significant promotional campaign for our consumer facing adviser search website www.findanadviser.org launched on 6th January 2010 and will run until mid-February. The campaign is aimed at raising awareness of the site and motivating consumers to search for their local, trusted, financial adviser.
The campaign’s media spend has been weighted to online banner advertisements, supported by national press adverts. Search engine marketing will ensure that keywords support related and associated searches and the continuing search engine optimisation project will help the site maintain high search engine rankings in natural advisory and finance related searches.
The visuals for the online banner advertising are centred on the current climate of financial unrest. A storm breaks with findanadviser orange lightening striking to grab the attention of website visitors. The copy encourages viewers to start planning for a ‘brighter’ financial future by seeking the advice of their local financial adviser – click here to view one of the banner ads. The press adverts have visual synergy with the online banners, but with copy focused on encouraging visits to the findanadviser website to perform a postcode search.
A variety of banner adverts will seek to deliver in excess of 13 million page impressions on a diverse range of websites such as:
The press adverts will be mainly two column strip adverts focused in the money sections of national press, including:
We continue to secure high quality third party links to drive traffic to the findanadviser site and improve natural search rankings. We are also in discussions with a number of high profile websites to provide this search capability to significant numbers of consumers. More news to follow, but current third party links include:
findanadviser is being increasingly recognised as THE independent search engine for local and trusted financial advice as it is backed by the leading professional body for the UK advisory profession and consumer searches are expected to increase rapidly throughout 2010. If you are an authorised financial adviser member of the Personal Finance Society, qualified to at least Certificate level, you can register to appear in the search results free of charge. If you have not done so already you should click here to register (you will have to login using your PIN and password).
If you are already registered please ensure that your entry and contact details are correct and up to date; please pay particular attention to the FSA authorisation number that you have given as any entries without a valid FSA number are in the process of being suspended. Click here to update your record.
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