Staff

Fay Goddard
Chief Executive Officer
(PA Lyn New 020 7417 4467)
Lyn.new@thepfs.org

Fay was appointed Chief Executive of the Personal Finance Society in July 2008 bringing a wealth of experience to the role, combining her advisory background and policy knowledge to help ensure that the PFS is seen as the professional body of choice.

Fay started her insurance career in the pension department of Norwich Union and was office manager at a regional IFA firm, where she qualified as an IFA. In 1995 Fay joined a larger IFA firm where she had responsibility for compliance, training and technical support. In 1997 Fay moved to the IFA Association as their technical officer. Subsequent promotions saw her become Technical Director at the IFAA and on the establishment of AIFA, she became its Director of Policy. In 2005, Fay was appointed Deputy Director General of AIFA but maintained her responsibilities for policy development.

Fay is well known to regulators, politicians, the media, insurers and advisers alike.

Martin Wells
Head of Operations
Martin.wells@thepfs.org

Martin enjoyed a successful career in event management within local Government prior to joining the Personal Finance Society in March 2008 as Project Manager responsible for the regional Programme. During 2008 his responsibilities grew and Martin’s role now focuses on the operational delivery of all PFS membership activities, together with Budgetary control.

Clare Parkes
Head of Business Development
Clare.parkes@thepfs.org

Mark Hutchinson MBA
Head of Marketing
Mark.hutchinson@thepfs.org

Mark joined the Personal Finance Society in November 2008. He is responsible for promoting the organisation to a range of stakeholders, communicating the events and services available to members and delivering an overall membership package that is highly valued.

Mark’s background marketing financial services stretches back to 1989. He has recently held senior marketing roles within AIG Life and Close Investments. Mark completed his MBA in 2002.  

Lyn New
Business Support Team Leader
Lyn.new@thepfs.org
0207 417 4467 / 0207 417 4471

Lyn is PA to the CEO and Team Leader of the Business Support Function. She joined the LIA in 1998 as PA to the CEO/Board Secretary and continued her role following the SOFA/LIA merger in 2005, becoming Team Leader in 2007. Lyn and her team provide administrative support to the PFS Regional Structure, JO Study Groups, Events, Universities Superannuation initiative, Citizens Advice pro-bono schemes, Finance team, Leaders’ Summit group, Sponsorship activities and Exhibitions.

Useful telephone numbers:

Customer Services - 020 8530 0852
Event Booking Line - 0845 166 8415