Society objectives

The Personal Finance Society is the professional body for financial advisers and planners and those supporting financial advice or planning process.

The PFS mission statement is: “To establish and develop professional standards among our members for the benefit of the consumer”.

The society's objectives are to:

• To raise professionalism and standards
• To improve the reputation and name awareness
• To improve the communication of member benefits
• To increase the membership base
• To attract new industry entrants
• To become the voice of the industry