The Personal Finance Society (PFS) has launched a new
interactive events app, supporting tens of thousands of members who
attend regional and specialist CPD events across the country each
The PFS Events App has been developed as a mobile version of the
professional body's recently launched events web portal, offering
members a one-stop-shop aimed at improving the event experience for
"Members understandably expect new and alternative forms of
communication, and digital forms a crucial part of our member
communications strategy to reach a growing community of nearly
37,000 professionals," PFS chief executive Keith Richards said.
"Well over half of our members view our e-communications on
mobile devices, while only a quarter use a desktop and we will
continue to tailor our communications content and format to cater
to the evolving needs and demands of our members."
The PFS Events App provides users with programming and support
for upcoming events, historic attendance information and other
functionalities including social media integration.
It provides full support for members before, during and after
each PFS event, and also allows members to better engage with
presenters and other attendees through networking and other
professional development capabilities.
Mr Richards said the app represented the latest addition to the
professional body's digital communications strategy, which included
a renewed focus on social media engagement.
"Social media offers an efficient and effective method of
communication and we are seeing greater levels of engagement with
our members via LinkedIn and Twitter, particularly at our events,"
"Our LinkedIn groups provide a forum of discussion for close to
6,000 members and we have grown our Twitter footprint to nearly
The PFS is focused on constantly improving its events
experience, and earlier this year developed the PFS Events Charter,
which drives the organization to deliver exceptional events that
"set the standards for others to follow".
The professional body recently introduced its own in-house
registration software, supporting last-minute registrations,
reduced waiting lists and higher levels of attendance.
The free PFS Events App can be downloaded on iPhone and Android
smartphones, from the Apple Store and Google Play.